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Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly
| Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly |
| Autore | Kelly Lois <1955-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | x, 228 p. : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Communication in marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12852-X
9786611128524 0-8144-2990-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources. |
| Record Nr. | UNINA-9910451640403321 |
Kelly Lois <1955->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly
| Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly |
| Autore | Kelly Lois <1955-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | x, 228 p. : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Communication in marketing
Marketing |
| ISBN |
1-281-12852-X
9786611128524 0-8144-2990-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources. |
| Record Nr. | UNINA-9910777885303321 |
|
Kelly Lois <1955->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly
| Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly |
| Autore | Kelly Lois <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | x, 228 p. : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Communication in marketing
Marketing |
| ISBN |
1-281-12852-X
9786611128524 0-8144-2990-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources. |
| Record Nr. | UNINA-9910814329403321 |
|
Kelly Lois <1955->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||